Privacy Policy

Effective Date: July 4, 2026  —  Last Updated: July 4, 2026

At The Aurora Collection, every timepiece we sell represents significant value — financial, sentimental, and historical. Our shipping standards reflect that. We treat every shipment with the care and security it deserves.

1. Who We Are

Aurora Collection Boutique (“The Aurora Collection,” “we,” “us,” or “our”) is a luxury watch boutique based in the United States that operates as a curated digital catalog of haute horology timepieces. We are committed to protecting your personal information and your right to privacy.

Our website, auroracollectionboutique.com (the “Site”), functions as an invitation-style catalog platform where customers explore our inventory and initiate contact to begin a personalized purchase process. We do not process payments automatically through our website. All transactions are arranged through direct, confidential communication between our team and each customer.

This Privacy Policy governs all personal information we collect through our Site, email, telephone, WhatsApp, social media, and any other channel through which we interact with you. By using our Site, you acknowledge that you have read and understood this Policy.

2. Information We Collect

2.1 Information You Provide Directly

When you contact us, submit an inquiry, request a consultation, or initiate a purchase, you may provide:

• Contact information: Full name, email address, phone number
• Communication records: Messages and correspondence submitted via forms, email, WhatsApp, or phone
• Purchase inquiry details: Information about timepieces of interest, preferences, and intended use
• Trade-in information: Details about watches you wish to trade, including make, model, serial number, condition, box, papers, and service history
• Sourcing requests: Specifications for timepieces you are seeking that are not currently in our catalog
• Newsletter subscription: Email address if you choose to receive updates and new arrivals

2.2 Information Collected Automatically

When you visit our Site, we and our third-party service providers automatically collect certain technical and behavioral information:

• IP address: Used to approximate your geographic location at the country or city level, and for security and fraud prevention
• Device information: Device type (desktop, mobile, tablet), operating system, OS version, screen resolution, and hardware model
• Browser information: Browser type, version, language settings, and user-agent string
• Usage data: Pages visited, products viewed, time spent on each page, scroll depth, links clicked, and navigation paths through the Site
• Referral and campaign data: Referring website, UTM parameters, advertising identifiers, and source/medium/campaign information
• Session data: Date and time of visit, session duration, and whether you are a new or returning visitor
• Geolocation data: Approximate country, region, and city derived from your IP address
• Cookies and tracking technologies: As described in detail in our Cookie Policy
• Local Storage and Session Storage: Browser-based storage used to maintain session preferences and improve Site performance

2.3 Information from Third Parties

We may receive information about you from third-party services, including:

• Analytics platforms: Aggregated and anonymized behavioral data from services such as Google Analytics
• Advertising networks: Conversion data and audience signals from Google Ads, Meta Ads (Facebook/Instagram), and TikTok for Business
• Social media interactions: When you engage with our content on social media, those platforms may share interaction data with us in accordance with their own privacy policies

3. How We Use Your Information

3.1 Providing and Improving Our Services

• Responding promptly and personally to your inquiries and consultation requests
• Managing your purchase process through our direct, personalized sales model
• Evaluating trade-in and sourcing requests and providing market-based assessments
• Confirming product availability and communicating purchase conditions
• Improving the performance, content, and user experience of our Site
• Curating and updating our catalog based on collector interest and market trends

3.2 Communication and Customer Service

• Sending newsletters, new arrival announcements, and market insights to subscribers
• Responding to support requests, questions, and complaints
• Following up on open inquiries and facilitating ongoing purchase processes
• Notifying you of material changes to our policies or services

3.3 Marketing and Advertising

• Displaying targeted advertisements on platforms including Google, Facebook, Instagram, and TikTok
• Running retargeting campaigns to re-engage previous Site visitors who expressed interest in our inventory
• Measuring the effectiveness of advertising campaigns and tracking conversions
• Building and refining custom and lookalike audiences on advertising platforms

3.4 Analytics and Business Operations

• Understanding how visitors navigate and interact with our Site
• Identifying the most viewed and inquired-about products in our catalog
• Analyzing traffic sources, geographic distribution, and visitor behavior
• Internal reporting, business intelligence, and strategic planning

3.5 Fraud Prevention and Legal Compliance

• Detecting and preventing fraudulent activity, identity fraud, and unauthorized access
• Verifying the identity and legitimacy of purchase requesters as part of our secure sales process
• Complying with applicable federal and state laws, regulations, and legal obligations
• Responding to lawful requests from government authorities and law enforcement
• Protecting the rights, property, and safety of The Aurora Collection, our customers, and the public

4. Tracking Technologies & Analytics

4.1 Google Analytics

We use Google Analytics 4 (GA4), a web analytics service provided by Google LLC. Google Analytics collects data about how visitors use our Site, including pages visited, time on site, device type, geographic location (approximate), and traffic sources. This data is processed in accordance with Google's Privacy Policy. You can opt out of Google Analytics tracking by installing the Google Analytics Opt-out Browser Add-on.

4.2 Google Ads & Remarketing

We use Google Ads conversion tracking and remarketing to measure the effectiveness of our advertising and display relevant ads to previous Site visitors across the Google Display Network, YouTube, and Google Search. You can manage your Google ad personalization preferences through Google Ad Settings or opt out at optout.aboutads.info.

4.3 Meta Pixel (Facebook & Instagram)

We use the Meta Pixel, a piece of JavaScript code that allows us to measure conversions from Facebook and Instagram ads, optimize campaigns, build custom audiences, and serve retargeted advertisements. The Meta Pixel may link your on-site behavior to your Facebook or Instagram profile when you are logged in to those services. You can manage your Meta ad preferences at Facebook Ad Settings.

4.4 TikTok Pixel

We may use the TikTok Pixel to measure advertising campaign performance, create custom audiences, and serve targeted ads on TikTok to users who have visited our Site. TikTok's data practices are governed by TikTok's Privacy Policy. You can manage TikTok ad preferences in your TikTok account settings.

4.5 Email Marketing

For subscribers to our newsletter, we use email marketing software that may collect data about email open rates, click-through rates, and link engagement. Each marketing email includes an unsubscribe link that allows you to opt out at any time. We never sell or rent your email address to third parties.

4.6 Cookies & Browser Storage

We use cookies, Local Storage, and Session Storage to maintain session state, remember preferences, and support analytics and advertising functionality. For a complete description of the cookies we use, their purpose, and how to manage them, please see our Cookie Policy.

5. Approved Carriers

We partner with reputable, established carriers known for their reliability and experience with high-value shipments, including:

• FedEx (Priority and Overnight services)
• UPS (Priority and Express services)
• Others

Carrier selection is made based on the specific requirements of each transaction, including destination, timeline, and security considerations. We will communicate your carrier and tracking details at the time of dispatch.

6. Domestic Shipping (United States)

For shipments within the contiguous United States:

• Standard processing time: 1-2 business days after confirmation and receipt of payment, subject to the specific terms agreed upon for each transaction
• Delivery timeline: Typically 1–3 business days for overnight or priority express services
• Shipping cost: Discussed and agreed upon as part of the individual purchase process. In most cases, shipping costs is included in the agreed price at our discretion
• P.O. Boxes: We do not ship high-value items to P.O. Boxes. A physical street address is required for all deliveries
• Alaska and Hawaii: Additional delivery time and cost may apply

7. International Shipping

We ship to select international destinations for qualified buyers. International shipping involves additional considerations:

• Eligibility: International shipments are assessed on a case-by-case basis. Not all countries or regions may be eligible for shipment due to carrier limitations, legal restrictions, or risk factors
• Processing time: International orders require additional preparation time for documentation and carrier coordination. Our prices DO NOT INCLUDE custom fees. Those are always paid by the buyer. Allow 5–10 business days from purchase agreement to dispatch
• Delivery timeline: International delivery times vary significantly by destination, typically ranging from 3 to 14 business days depending on the country, carrier, and customs processing time
• Insurance: All international shipments are insured for their full declared value. The declared value for customs purposes will reflect the actual transaction price of the timepiece
• Communication: For international shipments, we will communicate all details, costs, and logistics requirements directly with you as part of the purchase agreement process

8. Return Shipping

If a return is authorized in accordance with our Return & Refund Policy, the following return shipping requirements apply:

• Return shipments must be authorized by The Aurora Collection in advance; do not ship a return without prior written confirmation
• All returns must be shipped using our approved shipping labels with full insurance coverage for the declared value of the timepiece
• Returns must include the original packaging, box, papers, accessories, and any items included with the original shipment
• Return shipping costs are the responsibility of the buyer unless the return is due to our error or a verified defect
• We will provide return shipping label and instructions after authorizing the return

9. California Residents: CCPA & CPRA Rights

If you are a California resident, the California Consumer Privacy Act (CCPA), as amended by the California Privacy Rights Act (CPRA), grants you specific rights regarding your personal information.

8.1 Categories of Personal Information Collected

In the preceding 12 months, we have collected the following categories of personal information as defined under the CCPA:

• Identifiers (name, email address, IP address, phone number)
• Internet or other electronic network activity (browsing history, product views, site interactions)
• Geolocation data (approximate location derived from IP address)
• Commercial information (records of products requested or considered)
• Inferences drawn from the above categories to create a consumer profile for marketing purposes

8.2 Your California Privacy Rights

• Right to Know: Request disclosure of the categories and specific pieces of personal information we have collected, the purposes for collection, and the categories of third parties with whom we share it
• Right to Delete: Request deletion of your personal information, subject to applicable legal exceptions
• Right to Correct: Request correction of inaccurate personal information we maintain about you
• Right to Opt Out of Sale or Sharing: We do not sell your personal information for monetary consideration. However, our use of advertising tracking technologies (Google Ads, Meta Pixel, TikTok Pixel) may constitute “sharing” under the CPRA. You may opt out by contacting us or using the opt-out tools provided by those platforms
• Right to Limit Use of Sensitive Personal Information: Request that we limit our use of sensitive personal information to purposes permitted by the CPRA
• Right to Non-Discrimination: We will not discriminate against you for exercising any of your CCPA/CPRA rights

8.3 Submitting a California Privacy Request

To exercise your California privacy rights, contact us at:

We will acknowledge receipt within 10 business days and respond within 45 calendar days. If additional time is required (up to 90 days total), we will notify you with the reason for the extension. We may need to verify your identity before processing your request.

8.4 Shine the Light (California Civil Code § 1798.83)

California residents may also request information once per calendar year about personal information shared with third parties for their direct marketing purposes. To make such a request, contact us at info@auroracollectionboutique.com.

10. Children's Privacy

Our Site is not directed to individuals under the age of 18. We do not knowingly collect, use, or disclose personal information from minors. If you are a parent or guardian and believe a minor has provided us with personal information, please contact us immediately at info@auroracollectionboutique.com and we will promptly delete such information.

11. International Data Transfers

The Aurora Collection is headquartered in the United States. If you are accessing our Site from outside the United States, please be aware that your personal information may be transferred to, stored, and processed in the United States, where our servers are located and our databases are maintained. Data protection laws in the United States may differ from those in your country of residence.

For visitors from the European Economic Area (EEA), the United Kingdom, Canada, or other jurisdictions with applicable data transfer requirements, we take steps to ensure that your personal information is processed in compliance with applicable law, which may include relying on standard contractual clauses or other legally recognized transfer mechanisms.

12. Security

We implement commercially reasonable technical, administrative, and physical security measures designed to protect your personal information against unauthorized access, disclosure, alteration, and destruction. Our measures include SSL/TLS encryption for data in transit, restricted access controls, regular security reviews of our infrastructure, and due diligence regarding third-party service providers.

However, no method of Internet transmission or electronic storage is completely secure. In the event of a data breach that poses a risk to your rights or freedoms, we will notify you as required by applicable law.

13. Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes in our practices, the services we offer, or applicable legal requirements. When we make material changes, we will update the “Last Updated” date at the top of this page. We encourage you to review this Policy periodically. Your continued use of our Site following any changes constitutes your acceptance of the updated Policy.